"This is the website... judging by all of the text. Wish I could read it.... What even is this?"
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The Tire is an object found in Petscop 11, it is used for navigation by the player. Paul is able to circle the tire several times, bringing up a grey box which he uses to ask "Where is house?", causing the tire to spin in a certain direction and guide him to the house.

Paul credits his ability to locate the tire to a "drawing", and offers to scan the drawing and send a copy of it to "You", but does not elaborate very much within the video.